SEO, or Search Engine Optimization, is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). It involves optimizing various elements of a website, such as content, keywords, metadata, and backlinks, to make it more appealing to search engines and ultimately drive organic traffic.
SEO or Search Engine Optimization is what you do to improve your search engine page rank or how visible you are when someone does a search.
SEO IS: A way to improve your quality traffic, rankings, and visibility online. Good SEO will drive more traffic to your site.
SEO IS: Making your site the best answer to as many relevant questions as possible. Most people search in questions, so having written out answers on your site is very important.
SEO IS: Search engines rewarding you for having a well-built site and following best practices. This requires someone that knows what best practices are and how to carefully implement them in to your site.
SEO IS: Very, very involved. Anyone who says they can get you to page one in 30 days is lying to you.
SEO IS NOT: An overnight fix. SEO takes time and commitment period. Meaning your second 4-6 months will prove much more fruitful than your first 4-6 months.
SEO IS NOT: Tricks to make search engines like you. Search engines are smart. If it’s clear you’re trying to get away with something, they’ll notice and can penalize your site.
SEO IS NOT: A one-time deal. Good SEO is like making a decision to live a healthy life. You don’t do it for one or two weeks, you are constantly living it and improving on what you did before.